Choosing the right partner for your Internet marketing. You are faced with a common dilemma: a large agency or a boutique firm. Understanding the distinct advantages of one or the other will help you make the best choice for your specific needs and budget.

Cost-Effectiveness

A boutique firm with leaner structures and lower overhead is usually the cost-effective choice. You pay for expertise and results, not layers of management and administrative overhead. More of your budget goes directly towards the work itself, rather than supporting a large organization.

Quality

Quality of work cannot be generalized. Both agency and boutique firms can produce high quality work.

Efficiency

Agencies often put an emphasis on reports and meetings to maintain “customer relations”. That consumes time. It is often superficial. Boutique firms tend to report and schedule meetings to communicate the essentials and to accomplish tasks at hand.

Target Market

If you are a major brand, a larger agency is the appropriate match. Brand marketing requires resources across a broad range of media, and the talent required to power such an engine. That comes at significant costs that are appropriate for large enterprises.

Safety

No one ever got fired for buying IBM. FUD.

It’s Personal

The larger the business, the more the employee will tell you what you want to hear. At HARTENSTINE we takes the time to truly understand your business, goals, and target audience. We also only work for causes that we like. We want you to thrive.