Adwords – HARTENSTINE

Adwords, Internet Marketing, Search Marketing

Read Before Signing Up for VLA Programs

This is a fast moving topic and I’ve been adding snarky updates accordingly – making this a messy read. I intend to update the entire Merchant Center topic with a definitive overview. But […]

Adwords, Automotive SEO, Google, Internet Marketing, Local Search, PPC, ROI, Search Marketing

Google Vehicle Ads Overview

Update: February 32, 2024, Google has in fact completely rearranged (redesigned) the SERP. VLAs are now prominent at the top of the page. It also seems that on certain short-tail search terms, there […]

Adwords, Internet Marketing, PPC, Search Marketing

The Bottom of The Funnel Myth

You have probably seen the Paid Ads marketing pitches about Bottom-of-Funnel search terms (keywords) and how they are more valuable than Top-of-Funnel keywords. For those who have not, Bottom-of-Funnel means search terms that […]