Geofencing vs Hyperlocal Search Confusion
There is a bit of confusion about Geofencing. It is a new advertising methodology after all and that newness has spawned misleading usage of the word. Many are confusing it with the act […]
Category: Adwords
Long-Tail vs Short-Tail Ad Campaign Considerations
After a recent experience with a (3rd party/agency) PPC vendor that specializes in product-level ad campaigns, I can share some observations about these services. Product-level ads mean automatically generating long-tail keywords and corresponding […]
Remarketing Pay Per Click Explained in Plain Terms
Remarketing is a term you’ll hear most often from those selling PPC services. They usually recommend allocating some of your budget, in addition to what you are already spending on Pay-Per-Click ads, just to Remarketing ads. ( read between the lines, and it means “let’s spend more” )