What Is A Good Adwords ROI?
AKA, “How Are We Doing?” Remember when we simply used our Average Cost Per Click (CPC) to determine “How are we doing?” (HAWD). Then we moved on to Conversions or Cost Per Acquisition […]
Category: Analytics
Conversion Statistics
Just some useful statistics on conversions as I’ve found them somewhere else or from my client analytics. In the interest of keeping this usable as a reference tool, this is intentionally brief. Perhaps […]
Keyword Enlightenment for 2018
If you are a business owner you want to know that your SEO vendor isn’t selling you a feel-good story or you are the Enlightened SEO vendor who can explain how your work brings the greatest amount of traffic in search