Google to use HTTPS as a Ranking Signal

Its true you dont have to do anything and no retribution from Google will come your way, but if you are in a competitive business niche, this does not seem to be an option for you, as your competition only needs to implement https on their website (server) in order to get a boost in search results.

What About Social Media

Retention and advocacy are important parts of the buying cycle. Where search engages, social keeps consumers attached to the brand. That’s all you need to understand about Social Media vs. Search Engine Marketing. […]