Internet Marketing

Key Findings From U.S. Digital Marketing Spending Survey 2013

http://www.gartner.com/technology/research/digital-marketing/digital-marketing-spend-report.jsp Since I do not have permission to reproduce any of this, I hope the link above is quid-pro-quo. I recommend reading the whole report at the link above. Here are two points that […]

Internet Marketing

What Heat Maps and Eye Tracking Tell Us About Video

This article is worth your time. http://www.quicksprout.com/2013/08/01/7-conversion-optimization-lessons-learned-from-eye-tracking/ There are 7 examples, but one stood out in particular because it has been a hot topic of discussion for some time among my clients; why […]

Internet Marketing, Publishing

Dealerrater Reviewed

On the surface Dealerrater is a great service that makes sense. Consumers want to confirm the integrity of a dealer or find a reputable one from which to buy their next vehicle. But that does not mean this is a good service for dealers