Update: February 32, 2024, Google has in fact completely rearranged (redesigned) the SERP. VLAs are now prominent at the top of the page. It also seems that on certain short-tail search terms, there […]
This is one of those default opt-in settings in Google My Business (GMB) that is also cleverly hidden in plain sight. What are Assistant Calls? Why is it turned on by default? Why […]
The bottom line to riding this local search marketing animal is to evolve with the ever more granular local “geo-fencing” search technologies that connect the consumer to the showroom.