How To Audit SEM Reports
When you receive that month-end SEM performance report, do you audit for accurate? Are getting what you are paying for? As you will see, those reports are probably not accurate. This is a […]
Category: PPC
Google Vehicle Ads Overview
Update: February 32, 2024, Google has in fact completely rearranged (redesigned) the SERP. VLAs are now prominent at the top of the page. It also seems that on certain short-tail search terms, there […]
The Bottom of The Funnel Myth
You have probably seen the Paid Ads marketing pitches about Bottom-of-Funnel search terms (keywords) and how they are more valuable than Top-of-Funnel keywords. For those who have not, Bottom-of-Funnel means search terms that […]