Google Adwords Revelation 98% of Business Comes From 22 Keywords
How would you like to cut your PPC ad spend by perhaps 90% and get the same net revenue? This is not a cheap come-on. This tsunami is ripping through the digital marketing […]
Category: PPC
Proximity Advertising and Geo-Fencing Technologies
A few events recently got me thinking about what might be happening in the future of local search advertising. I’m calling it “proximity advertising” because the terms “geo-fencing” and “local search” are separate […]
Remarketing Pay Per Click Explained in Plain Terms
Remarketing is a term you’ll hear most often from those selling PPC services. They usually recommend allocating some of your budget, in addition to what you are already spending on Pay-Per-Click ads, just to Remarketing ads. ( read between the lines, and it means “let’s spend more” )