ROI – HARTENSTINE

Adwords, Automotive SEO, Google, Internet Marketing, Local Search, PPC, ROI, Search Marketing

Google Vehicle Ads Overview

Update: February 32, 2024, Google has in fact completely rearranged (redesigned) the SERP. VLAs are now prominent at the top of the page. It also seems that on certain short-tail search terms, there […]

Adwords, Internet Marketing, PPC, ROI, Search Marketing

AI in PPC Advertising is Irrational

All things being equal, do you believe Google will benefit you more than it will benefit your competitors? Which means, Would you mind evenly splitting your sales with all your competitors? Some people […]

Adwords, eCommerce, Google, Internet Marketing, PPC, ROI

Advertise With Precision

How do you set Ad bids per product so that your ROI stays within the boundaries that produce a desired margin. Its not too difficult when you sell only one product. But how […]