Analytics Products by Market Penetration
Most people seem to believe that Google Analytics is the only analytics product on the market, if your definition of “a market” is “free”, that is. In fact there always has been a […]
Category: ROI
Social Media Advertising A Dud
Anytime those (often very loud) promoters of Social Media advertising (spending) speak, they should be confronted with the facts. When faced with these facts, its hard to justify any Social Media spend. The studies continue to prove the same end result year after year.
Case Studies
Here is what the client said after initiating an aggressive Google Adwords campaign. When I was reviewing the pay per click with our managers I discovered something more interesting. Our pageviews increased 28% however our preowned vehicle search results increased 121%. More evidence that our PPC effected our numbers in August (after a weak July).”