The HCU Update and What To Do About It
What is HCU? = Google’s Helpful Content Update This Google Search Rank update rolled out in 2022, but I was surprised to find that the SEO world is obsessed with this update. Apparently […]
Category: SEO
Sitemap & lastmod Alert
I always like to say that SEO (improving your search rank) these days is only a matter of listening for signals from the search engines. Most signals are weak and not worth mentioning. […]
The Arms Race in SEO
Anyone doing simple SEO or copywriting is now obsolete. There are now plugins/extensions and vendors implementing GPT into websites everywhere. Here are just two examples, but importantly, if its in automotive, its everywhere. […]