The Bot is Out There
This is a continuation of a recent post I wrote called “Artificial Intelligence for PPC Advertising is Irrational“. This is a Part 2, brought to the fore by an excellent article by Michael […]
Tag: AI
Rethinking Search Marketing
I have been asking clients and friends about how they use search engines today. The question is couched in the post-COVID revelations that Big Tech in general has skewed (censored) what we see […]
AI in PPC Advertising is Irrational
All things being equal, do you believe Google will benefit you more than it will benefit your competitors? Which means, Would you mind evenly splitting your sales with all your competitors? Some people […]