Internet Marketing, Search Marketing, SEO The HCU Update and What To Do About It What is HCU? = Google’s Helpful Content Update This Google Search Rank update rolled out in 2022, but I was surprised to find that the SEO world is obsessed with this update. Apparently […]
Adwords, eCommerce, Google, Internet Marketing, PPC What You Should Know About Google Shopping Ads & Machine Learning No sane person has ever made a change to their Google Shopping Ads thinking, “Changing this bid will crater my sales. Let’s do that.”