How To Audit SEM Reports
When you receive that month-end SEM performance report, can you determine if it is accurate? How do you know you are getting what you are paying for? Do you know how to audit […]
Tag: Paid Search
Calculate ROI for PPC Campaign
How to calculate ROI for a PPC or Paid Search Campaign is something everyone learns usually after they already spent too much money. The beauty of Internet Marketing is that it is the only marketing that is 100% measurable.
Find Your Website Conversion Rate
Calculators, like large spreadsheets, tend to muddy the water unless you know exactly what answers you seek before-hand. There are 3 attributes (variables) you need to set properly in a PPC test campaign […]