How do you set Ad bids per product so that your ROI stays within the boundaries that produce a desired margin. Its not too difficult when you sell only one product. But how […]
AKA, “How Are We Doing?” Remember when we simply used our Average Cost Per Click (CPC) to determine “How are we doing?” (HAWD). Then we moved on to Conversions or Cost Per Acquisition […]
How to calculate ROI for a PPC or Paid Search Campaign is something everyone learns usually after they already spent too much money. The beauty of Internet Marketing is that it is the only marketing that is 100% measurable.