AI in PPC Advertising is Irrational
All things being equal, do you believe Google will benefit you more than it will benefit your competitors? Which means, Would you mind evenly splitting your sales with all your competitors? Some people […]
Tag: PPC
Advertise With Precision
How do you set Ad bids per product so that your ROI stays within the boundaries that produce a desired margin. Its not too difficult when you sell only one product. But how […]
InSourcing is The Future of SMB Internet Marketing
Of course everything has its place. DIY (Doing it Yourself) digital marketing (SEO, SEM, PPC) is the norm for small and startup businesses. Outsourcing is the norm once a business reaches a certain size. Most business go directly from DIY to Outsource, and that is a natural evolutionary process. The problem is, neither DIY nor outsourcing is the best solution.