ROI – HARTENSTINE

Adwords, Internet Marketing, PPC, Search Marketing

The Bottom of The Funnel Myth

You have probably seen the Paid Ads marketing pitches about Bottom-of-Funnel search terms (keywords) and how they are more valuable than Top-of-Funnel keywords. For those who have not, Bottom-of-Funnel means search terms that […]

Adwords, eCommerce, Google, Internet Marketing, PPC, ROI

Advertise With Precision

How do you set Ad bids per product so that your ROI stays within the boundaries that produce a desired margin. Its not too difficult when you sell only one product. But how […]

CTR, Internet Leads, ROI

The Simple How To Measure Conversions and ROI

Measuring your ROI and determining your advertising spend does not have to be overly complicated if you just need a back-of-napkin estimate. Here is the easiest way you can get the numbers you […]